PARTNER WITH GREAT CIRCLE
At Great Circle, we believe great coffee programs start with strong partnerships. We bring years of experience, care, and expertise to help you build a coffee program designed for long-term success.
We take the time to understand your business, then work alongside your team on everything from workflow and volume requirements to coffee selection, equipment, training, and ongoing quality—creating a program that performs consistently and grows with your business.
Our goal is simple: take care of the coffee, so you can focus on what makes your business special.
Whether you’re opening a new location, elevating an existing program, or looking for a new wholesale partner, we’d love to hear what you’re building.
EASY ONLINE ORDERING
Once your wholesale account has been set up, wholesale partners can easily place and manage coffee orders through our dedicated online wholesale portal—making it simple to keep your program stocked and running smoothly.
CUSTOM COFFEE PROGRAMS FOR CAFÉS, RESTAURANTS, OFFICES & HOSPITALITY
Every business is different, and your coffee program should reflect that.
We work closely with cafés, restaurants, hotels, offices and hospitality teams to understand their concept, customers, workflow, volume, budget and goals. From coffee bar layout and equipment selection to menu development and service flow, every element is thoughtfully designed around the real-world needs of your operation.
The result is a coffee program that reflects your brand, works efficiently for your team and creates a memorable experience for your guests.
CONSULT → TASTE → DESIGN → TRAIN → LAUNCH & SUPPORT
COFFEE SELECTION
Great coffee starts with choosing coffees that are right for your business and your customers.
We help you select coffees for espresso, batch brew and other brewing methods based on your menu, desired flavor profiles and the experience you want to create. From producing regions and varieties to processing methods and roast profiles, our team helps you make informed choices without making coffee more complicated than it needs to be.
Whether you’re looking for an approachable everyday coffee or something more distinctive, we’ll help you build a selection your customers enjoy and your team is proud to serve.
MENU DESIGN
A successful coffee menu balances quality, creativity and efficient execution.
We help develop menus around the needs of your concept and operation—from beverage selection and recipes to portion sizes, milk options, signature drinks and seasonal offerings.
The goal is a menu that feels true to your brand, works smoothly during service and keeps your customers coming back.
EQUIPMENT SELECTION AND SUPPORT
The right equipment is essential to quality, consistency and an efficient operation.
Drawing on years of hands-on experience selecting, operating and maintaining commercial coffee equipment, we help you choose the right setup based on your menu, volume, workflow, budget and long-term goals.
Through our equipment partners, we offer competitive pricing on commercial espresso machines—including La Marzocco, Nuova Simonelli, SanRemo and others—as well as grinders, water filtration systems, accessories and other equipment. We can also help you explore financing solutions when needed.
Our involvement doesn’t end with installation. We remain your go-to resource for equipment training, operation, cleaning and maintenance—helping protect your investment and keep your coffee program performing at its best.
STAFF TRAINING AND ONGOING QUALITY CONTROL
Behind every memorable coffee experience is a team that feels confident in what they do.
We provide hands-on barista training and practical guidance covering espresso extraction, grinder calibration, milk steaming, latte art, workflow and customer service. Our goal is to give your team the knowledge and confidence to deliver great coffee consistently.
And we stay involved. We visit your operation, taste the coffees being served and work with your team to make adjustments when needed—helping maintain quality and consistency over time.
SPECIAL PROJECTS AND ADVISORY
Our partnership goes beyond coffee.
We bring years of business and hospitality experience to help you build a distinctive, sustainable and profitable coffee program.
From concept development and operational strategy to branding, marketing and customer engagement, we work alongside your team to identify opportunities, solve challenges and strengthen your business.
Our goal is to help you create something people remember—a coffee experience that reflects your vision, strengthens your brand, builds customer loyalty and supports your long-term success.
LET'S BUILD SOMETHING GREAT!
Opening a new café, restaurant, office or hotel? Looking to elevate an existing coffee program?
Tell us about your business, your goals, and what you’re looking to build. We’d love to explore how Great Circle can become your coffee partner.
Wholesale FAQs
Who do you work with?
We partner with cafés, restaurants, hotels, bakeries, offices, hospitality groups, and other businesses looking for exceptional coffee and a dependable wholesale partner. Our clients include, Zak the Baker, Ophelia, El Bagel, Sullivan Street Bakery N.Y.C. Boia De!, Bettant Bakery, Itsi, Cecile Bakery among others.
What is the minimum for a wholesale account?
Our wholesale program has a 15 lb per week minimum.
Can you grow with us?
Absolutely. We’re built to scale. Our roasting capacity allows us to support independent businesses as well as high-volume, multi-location operations—while maintaining the quality and consistency of your coffee.
What coffees are available for wholesale?
We offer a range of coffees for espresso and brewed coffee, including blends, single origins, and decaf. Our team can help you choose coffees that fit your menu, customers, and desired flavor profile.
Do you sell commercial coffee equipment?
Yes. We sell commercial coffee equipment and represent a variety of leading brands. From espresso machines and grinders to brewers, water filtration, and accessories, we can help you build the right setup for your operation.
Can you help us choose the right equipment?
Yes. We consider your volume, menu, workflow, available space, and budget to recommend equipment that makes sense for your business today and as you grow.
Do I have to purchase equipment from Great Circle to become a wholesale partner?
No. If you already have the equipment you need, we’re happy to work with your existing setup. If you need new equipment, we can help source and configure it.
Do you provide training?
Yes. We provide hands-on training and ongoing support to help your team consistently get the best results from our coffee and your equipment.
Can you help with a new café or restaurant opening?
Absolutely. We can help with coffee selection, equipment, bar workflow, recipes, training, and other aspects of building your coffee program.
How do wholesale partners place orders?
Wholesale partners receive access to our online ordering system, making it easy to manage ongoing coffee orders.
Do you provide ongoing support?
Yes. Wholesale is a partnership for us. We continue working with your team after launch with training, quality support, equipment guidance, and adjustments as your business evolves.
How do I get started?
Tell us about your business, estimated weekly coffee volume, current or planned equipment, and what you’re looking to accomplish. Our team will help you build a coffee program that fits your operation.